Ford’s successful Z-CARD® ensures another order for Turkey

FordZ-CARD® Turkey – part of the Z-CARD® Africa, Middle East, India and Turkey (ZAMI) stable – has produced its second order for Turkey’s Ford Otosan.

“Ford Otosan’s first Z-CARD® was distributed at the 2015 Autoshow and received such positive feedback that the company has ordered another Z-CARD®, this time to promote its loyalty programme and Ford Life Card,” says Z-CARD® Turkey’s Hanife Yüksel.

The Ford Life Card offers the company’s customers numerous benefits, including the purchase of spare parts and service discounts.

“The company was looking for a compact solution to explain the benefits of the Ford Life Card to its customers and thus selected another Z-CARD®,” confirms Yüksel.

The cards are being distributed to all Ford owners from Ford Car Services across Turkey.