The Pop-Up serves as a leads-generating tool and is being handed out by Discovery Insure to all new staff members, during Discovery’s monthly induction programme.
“The induction programme introduces new employees to all the different aspects of the company. It covers the basics, like our values and core purpose, how Discovery started and how it has expanded over the years, and an overview of all the companies within Discovery, for example, Health, Vitality, Discovery Card, Life, Invest, Insure and all of our international partner markets,” says Discovery Insure’s Head of Marketing, Jacqui Swart.
“The Pop-Up is something practical that they can use on their desk as it’s an all-in-one cellphone holder, with a place for pens, and it has a calendar for quick reference. It also provides them with a summary of the benefits that Discovery Insure clients get when joining,” says Jacqui.
The Pop-Up includes a number which staff can SMS to get a Discovery Insure consultant to contact them for a quote.
“Hopefully this will inspire them to join Discovery Insure if they don’t currently have home or motor vehicle insurance, or to switch from their current insurer,” she adds.
Discovery Insure Ltd is an authorised financial services provider. Registration number 2009/011882/06. Go to www.discovery.co.za for more details or call 0860 751 751.