Category Archives: The Media Connection

Drive-time steers advertiser’s message home

AbundantYou are on your way home from work and the radio is on. While your hum and thump the steering wheel to songs, or laugh with the presenters and their listeners, you are contributing to keeping drive-time radio one of the most desirable times for radio advertisers. Continue reading Drive-time steers advertiser’s message home

Mix 93.8 FM goes bossies with Bush Camp

!cid_95E940D4-EE7F-4949-90E1-9F06F0CA63C2Mix 93.8 FM’s marketers have gone wild. Roaringly so! The Johannesburg-based Community Station has invited listeners to bond with its presenters in the African bush, with the chirp of crickets, the growl of lion and the sounds of flames on wood, the backdrop to what promises to be a magical weekend. Continue reading Mix 93.8 FM goes bossies with Bush Camp