Category Archives: Allycats Public Relations

Understanding substance abuse as a result of trauma

Substance abuse and forms of addiction, for the most part, do not occur in a vacuum. This is the view of Bianca Hansen-Hamburger, an intern counselling psychologist at Wedge Gardens Treatment Centre just outside of Johannesburg.  Continue reading Understanding substance abuse as a result of trauma

Woman (76) does first skydive

G0060842Eunice de Jager decided, at the age of 76, to do her first tandem skydive. Her jump took place on April 5 through the Johannesburg Skydiving Club in Carletonville. “It was the most amazing and exhilarating experience ever,” says the resident of Rand Aid Association retirement village Thornhill Manor. She flew from the Panaroma Airfield to the skydiving club in a small plane owned and piloted by her son Theo.

Workshop – living with dementia

DSC_0412 (640x360)On Monday, April 20, Rand Aid Association’s Ron Smith Care Centre hosted a workshop given by Sylvia Birkhead, Senior Occupational Therapist, on what it means to live with dementia such as Alzheimer’s disease, and how to improve quality of life through daily activities which are meaningful to the individual.  Specific ways to engage with residents using various sensory stimulation methods and materials was discussed. It was noted that everyone is different, and that each person will respond to touch and to certain sights, sounds, tastes and smells depending on what appeals to them and what doesn’t. “But we should always remember that even though it sometimes seems as if the resident does not respond, the person living with dementia is still taking in and absorbing attempts to touch and connect and will feel the love and care being offered,” said Sylvia. This workshop was part of Rand Aid’s ongoing commitment to train staff and volunteers in giving personalised care to residents living with dementia at Ron Smith Care Centre. Volunteers play a huge role at the centre, supplementing the special, regular personal contact that means so much to each person. If you are interested in volunteering at the centre, email Debbie Christen at

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Transcor selects the Flipper as an innovative marketing tool

!cid_0E5556B9-3C8D-4F1C-888C-412848DEF448@pmediaTranscor, the specialised leader in abnormal load transport in Sub-Saharan African, has selected a PocketMedia® Solutions’ Flipper – an all-in-one brochure, like a book, with a pull tag that makes the pages of the card turn over to reveal key information about the company – as innovative corporate brochure and marketing tool to hand out at the Wind Exhibition and to all clearing and forwarding agents. Continue reading Transcor selects the Flipper as an innovative marketing tool

A handy communication tool for Cashbuild’s employees

CashbuildIn addition to using a traditional promotional flyer to distribute in-store, Ogilvy@Cashbuild, a retail division of Ogilvy which handles all of Cashbuild’s retail and consumer communication, selected a pocket-sized Z-CARD® for Cashbuild to hand out to its employees to use as a dynamic tool to assist customers with all of their DIY needs. Continue reading A handy communication tool for Cashbuild’s employees

PocketMedia® powers ahead through innovation

Power & Electricity World AfricaWith South Africa focused on finding solutions to its short- and long-term energy challenges, the 18th Annual Power and Electricity World Africa from 24 – 25 March 2015 is an important one on our business calendar. Continue reading PocketMedia® powers ahead through innovation